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Triple Scented Candles

One of our many profitable businesses is the production of hand-poured soy candles. Lately, we have been bombarded with the question, “Are your candles ‘triple- scented?’” So, I felt the need to approach this question and expose the “marketing myth” about triple-scented candles.

First, let me explain a bit about “scent throw” or the ability of a candle to store scent to be released when it is burned. Wax will only hold so much scent. Let me repeat that … wax will only hold so much scent before it becomes over-saturated. The industry standard is 1.0-1.5 ounces to 1 pound of wax. The variance is caused by the way different scents project. Some are stronger than others. Anymore than that and the excess oil just “pools” around the candle and causes the candle to smoke more and create more soot. Bad for business … not to mention your sinuses.

That means, for a chandler (that’s someone who makes candles) to “triple-scent” a candle, the base-line for the normal scent saturation must be 1/3 or less of the industry standard for full saturation. Otherwise, you would see the excess scent oil in the container or tart package. So, if you are purchasing a “triple-scented” candle, it means the chandler cut the scent back to “not enough” to bring the candle to the desired saturation. Doesn’t that sound a bit shady?

What you want is a “fully-scented” candle, one that contains the highest amount of scent to achieve full saturation. The best place to find that is in a candle made with Soy Wax. Pure soy wax is an all-natural, vegetable wax that contains no petroleum fillers. A paraffin candle is made from petroleum by-products. Ergo, a soy candle is virtually smoke and soot free, while a paraffin candle smokes and leaves a residue.

But why is the soy candle better suited to the highest level of scent-throw? It happens through a process called “cold-pouring.” This is a process not available to the paraffin for the following reason. Paraffin hardens at an extremely high temperature. The vast majority of scent oils “flash,” or ignite to release the fragrance at 125º-150ºF. That means the scent oils most often must be poured into the paraffin at a temperature higher than the “flash-point and immediately sealed to contain the fragrance.

Have you ever bought a candle that smelled great in the store, but when it was burned at home, you could barely smell it? Herein lies the problem … the oil has already released its scent. A soy candle, on the other hand, is liquid down to 100ºF when first melted to pour. That means the scent oil can be added at a temperature below the flash point. That means the oil doesn’t ignite until the flame from the wick reaches it for the first time, ergo: a supremely scented candle.